Inspired by MailChimp: No more social Logins
We’d been A-B testing a new “login with Facebook” and “login with Twitter” links alongside the regular email and password form.
- Group A - Half of our users see the normal register and login with email option
- Group B - This half also see the extra login / registration options
We noticed that Group B (those with three login choices) were having increased login failure.
After a little research we came across an astounding article from MailChimp covering this exact scenario, I’d be foolish to think I could express this problem nearly as well as these guys, suffice to say that we’ve came to the same conclusion… an excellent (if a little lengthy) read: